A large class of event shape variables for hadron colliders has been defined and studied in a series of papers by Banfi, Salam, and Zanderighi. Those are analogous to the ones in leptonic collisions, but involve only the components of the momenta in the plane transverse to the beam direction. We analyze the simplest of those variables: transverse thrust, within SCET for the first time. We start by discussing transverse thrust in leptonic collisions, as an initial simplified case, and then move to hadronic collisions. We put forward a factorization theorem, compute the relevant soft and jet functions at one loop, and discuss resummation. We can compare, and check, our results for the leptonic case with fixed-order results obtained with EVENT2, and extract two-loop anomalous dimensions which are needed in the hadronic case.