The so-called 4th industrial revolution is on track to perpetuate gender differences and inequalities. Bello and Blowers are co-authors of the gender chapter of the UNESCO Science report 'To be smart, the digital revolution will need to be inclusive'. Here they present some data and case studies from that report, looking at the latest opportunities and trends for women in the most 'masculine' of STEM subjects: Artificial Intelligence (A.I.), data mining, digital technology and machine learning as well as the status and position of women in companies and activities whose core business is the smart revolution. The authors note that there are huge differences in women's participation and recognition between countries and regions, suggesting that cultural expectations need to be systematically challenged and policies designed to reverse the trend asap. The authors expect your active participation in considering together the challenges that women around the world continue to face in STEM in academia - both as researchers and as administrators - and how these challenges might be turned upside down to allow women equal access to the exciting research and careers that the digital revolution can provide.